Commercializing the Culture.
Moving women’s soccer from a passion project into a high-revenue, sustainable global business — through lifestyle equity, international strategy, and commercial thinking as elite as the athletes on the pitch.
The sport gave me everything.
Now I'm giving it
what it has always deserved:
a business strategy as elite
as its athletes.
I spent ten years as a professional soccer player at the highest level — in the WSL with Liverpool FC, Bristol City FC, and Sheffield United FC, and in the NWSL with the Houston Dash and Racing Louisville FC. I lived the game from the inside: the talent, the grind, the culture, and the gap that never stopped bothering me.
The women’s game was always treated as a passion project. Never as a sustainable business. I’m here to change that — using sensory storytelling, lifestyle equity, and international strategy to internationalize, globalize, and commercialize women’s sports. Not just women’s soccer. All of it. Into its very own stratosphere.
Moving women’s soccer from goodwill gestures to high-revenue, sustainable commercial infrastructure built to last.
Fashion, music, and culture as commercial levers. NWSL × WSL as the global blueprint. Revenue that lives beyond matchday.
Ensuring the business side of women’s sport is as elite, tactical, and high-performance as the athletes who play it.
“The game has always been elite. The business strategy is finally catching up — and I’m here to make sure it does.”
Lifestyle Equity means the most powerful sports brands don’t just sell tickets or broadcast rights — they sell identity. They live in the same cultural space as the music played in the locker room, the clothes worn to the stadium, the posts shared at midnight. That is the territory women’s soccer must claim. And can.
Fashion, music, and cultural currency as commercial channels — expanding women’s soccer into a full lifestyle category that generates revenue 365 days a year.
Building NWSL × WSL synergies that create a genuinely global sport product — with global audiences, global partners, and the global ambition to match.
Applying the same precision and high performance that defines elite sport to every sponsorship deck, brand partnership, and revenue framework we build.
If you’re a brand, league, club, or organization that sees what I see — let’s build the commercial future of women’s soccer together.